Esoft Becomes EFKT

Dear Readers,

Today, we are thrilled to share some exciting news with you.

Our company, formerly known as Esoft in Denmark and Sweden and Inviso in Norway, is now uniting under one name: EFKT – pronounced ‘effect’. This new shared name solidifies our position as the Nordic region's strongest provider of marketing solutions for the real estate industry. With the acquisitions of Pro-Plan Interaktiv in Denmark and Inviso in Norway, we’ve combined unparalleled expertise and experience across the Nordics under one brand.

A New Chapter Begins

With over 20 years of experience in real estate photography, we have been setting industry standards. In recent years, we have undergone a transformative journey that extends beyond creating stunning images and videos. Today, we empower real estate agents across the Nordics to activate world-class content through digital marketing.

By uniting our combined strengths and expertise from Denmark, Norway, and Sweden, we are now a powerhouse of knowledge, networks, and experience. As EFKT, we are stronger than ever and ready to elevate our quality and service to an even higher level.

The launch of EFKT comes with a brand-new visual identity and website, which we hope you’ll explore. We remain a trusted partner to our clients and the market's top provider in our field. EFKT stands for ‘effect’, and that’s precisely what we aim to deliver: lasting impact and lasting value for our customers.

A Vision for the Future

With the combined experience of Esoft, Pro-Plan Interaktiv, and Inviso, we are poised to enter a new era. EFKT opens the door to new opportunities for our customers across Denmark, Norway, and Sweden. Our extensive regional network strengthens our clients’ businesses and provides access to innovative solutions tailored to local markets.

Moving forward, we will continue to be a beacon of innovation and measurable results, ensuring our clients benefit from our comprehensive offerings and expertise across borders.

Together Toward Success

EFKT represents a shared vision of strong values, skills, and experiences across the Nordics. We are a united team, driven by the ambition to make a difference for our customers and partners. Together, we are stronger than ever in our mission to enhance our clients’ businesses and success.

Thank you for being part of EFKT. We look forward to having you with us on this exciting journey.

On behalf of the entire EFKT team,