EFKT Expands with the Acquisition of Zigna

Copenhagen, 24/12-2023 – EFKT Strengthens Nordic Leadership with Acquisition of Zigna

EFKT, the leading provider of digital marketing solutions for real estate agents in Denmark, Norway, and Sweden, and part of the Esoft Group, continues its remarkable growth journey with the announcement of its third acquisition. This strategic move reinforces EFKT’s leadership position in the Nordics, further strengthened by the acquisition of Zigna.

Unlike previous acquisitions, where companies were swiftly integrated, this time is different. EFKT and Zigna will continue to operate as independent brands, each focusing on their unique areas of expertise. EFKT will maintain its role as a provider of comprehensive digital solutions delivering outstanding results, while Zigna will remain focused on offering photo and video products at competitive prices.

The acquisition also marks a plan to expand the Zigna brand across the Nordics.

Zigna’s CEO, Jesper Lundsgaard Hansen, states:
“We are excited to join the EFKT and Esoft family. This partnership gives us the strength to pursue our long-standing ambitions to offer our products to customers across the Nordics. Our core ability to deliver high-quality photo and video products at competitive prices remains unchanged, and we are confident that together we can provide real estate agents across the Nordics with the right solutions, regardless of their size, needs, or ambitions.”

EFKT has ambitious plans to consolidate its position as the undisputed market leader in the Nordics and to strengthen its presence further. Christian Higraff, Vice President and Head of EFKT, comments:
“We are thrilled to welcome Zigna into the EFKT family. This acquisition aligns perfectly with our goal of becoming the preferred partner for real estate agents in digital marketing, both in Denmark and across the Nordics. Zigna has proven that its products and services resonate with the market, and it is vital to retain both the brand and its value proposition.”

With this acquisition, EFKT underscores its commitment to maintaining and developing its role as the leading player in digital marketing for real estate agents in the Nordics. The company continues to offer the broadest range of products, services, and solutions, ensuring unique and tailored opportunities for real estate agents across the region.

About EFKT

EFKT is a leading provider of digital marketing solutions for real estate agents in Denmark, Norway, and Sweden and is part of the Esoft Group. With a local presence in all three countries and over 400 employees, EFKT has established itself as the most relevant partner for real estate agents seeking innovative, comprehensive marketing solutions.

About Zigna

Founded in 2014, Zigna is known for its high-quality photo and video products at competitive prices. With a flexible and scalable organizational setup based on local freelancers, Zigna has built a strong presence in Denmark and is now ready for Nordic expansion.

About Esoft Group

Headquartered in Denmark, Esoft Group is a global market leader with over 1,000 employees. Through its subsidiaries in the Nordics and internationally, Esoft Group aims to expand its position through both acquisitions and organic growth. Esoft Group was acquired by the private equity fund Polaris Private Equity in 2021.