About EFKT
Founded by René Dines Hermand in 2000, EFKT (formerly known as Esoft) began with a vision to transform real estate marketing by providing high-quality visual content and data-driven tools for real estate professionals.
Our journey has been shaped by continuous growth, innovation, and an unwavering commitment to elevating our clients’ brands. In 2022, we took a bold step forward when Polaris Capital acquired Esoft, fueling our ambition to expand and create greater impact across the Nordic region. This partnership enabled us to integrate additional expertise by acquiring Pro-Plan Interaktiv and Zigna in Denmark, as well as Norway’s Inviso, merging into the EFKT brand—a Nordic powerhouse committed to providing unmatched digital solutions for real estate.
Today, EFKT is not just a service provider for real estate agents, but a partner, which helps them reach their target audience more effectively than in the past.
Chirstian Higraff
VP Retail
Ian Holmgaard
Group CEO
2000
Founded by René Dines Hermand with a vision to transform real estate marketing.
2000-2020
Esoft becomes a market leader in real estate marketing, delivering innovative solutions to professionals nationwide.
2020
Ian Holmgaard takes the helm, bringing a fresh perspective and steering the company toward its next phase of growth.
2022
Backed by Polaris Private Equity, Esoft gains the resources and support to expand its presence across the Nordic region.
2022 until today
Esoft evolves into EFKT, integrating Pro-Plan Interaktiv, Inviso, and Zigna to create a unified Nordic brand.
