About EFKT

Changing the game for nordic realtors

Changing the game for nordic realtors

Changing the game for nordic realtors

Changing the game for nordic realtors

Our history

Our history

Founded by René Dines Hermand in 2000, EFKT (formerly known as Esoft) began with a vision to transform real estate marketing by providing high-quality visual content and data-driven tools for real estate professionals.

Our journey has been shaped by continuous growth, innovation, and an unwavering commitment to elevating our clients’ brands. In 2022, we took a bold step forward when Polaris Private Equity acquired Esoft, fueling our ambition to expand and create greater impact across the Nordic region. This partnership enabled us to integrate additional expertise by acquiring Pro-Plan Interaktiv and Zigna in Denmark, as well as Norway’s Inviso, merging into the EFKT brand—a Nordic powerhouse committed to providing unmatched digital solutions for real estate.


Today, EFKT is not just a service provider for real estate agents, but a partner, which helps them reach their target audience more effectively than in the past.

Anders Ertmann

CEO

2000

Esoft is established

Esoft is established

Founded by René Dines Hermand with a vision to transform real estate marketing.

2000-2022

Growth across Denmark

Growth across Denmark

Esoft becomes a market leader in real estate marketing, delivering innovative solutions to professionals nationwide.

2022

Acquisition by Polaris

Acquisition by Polaris

Backed by Polaris Private Equity, Esoft gains the resources and support to expand its presence across the Nordic region.

2022 until today

Rebranding and mergers

Rebranding and mergers

Esoft evolves into EFKT, integrating Pro-Plan Interaktiv, Inviso, and Zigna to create a unified Nordic brand.

Our Misson

Our mission is simple: to help real estate agents succeed by staying top-of-mind, winning more listings, and selling properties faster.

Get invited to more property valuations

It begins before you know it. Our first goal is always to get you to be top of mind in that exact moment the decision to sell is made.

Win more property valuations

Do you have the best offering? With EFKT we give you all the tools to be able to give your customers the best conditions with a wide range of products and effective services.

Sell properties faster

You’ve got the listing. But are you able to make the sale? We can help you to update your content regularly and activate it towards potential buyers with targeted advertisement.

Part of a greater narrative

As a part of the Esoft Group, EFKT is more than just a standalone brand—we’re part of a wider network committed to revolutionizing real estate marketing. Together, we leverage innovation, expertise, and shared resources to help agents succeed and thrive in a competitive market.

World-class post-production

At EFKT, we’re proud to offer world-class editing that pushes the boundaries of real estate marketing. Our team uses cutting-edge techniques to ensure every photo, floor plan, and visualization meets the highest standards. With a passion for innovation, we continually improve our editing process to help you showcase properties with maximum appeal.

Operating across the Nordics

EFKT serves clients in Denmark and Norway, tailoring solutions to each market’s unique needs. Our deep knowledge of the Nordic real estate landscape ensures that agents across the region get the most effective marketing tools. We’re dedicated to supporting Nordic real estate professionals with local insights and world-class service.

Management team

Driving EFKT’s vision forward, our management team combines expertise, innovation, and dedication to shape the future of the real estate industry.

Anders Ertmann

CEO


Anders Ertmann

CEO


Anders Ertmann

CEO


Lena Adler

Chief Operating Officer


Lena Adler

Chief Operating Officer


Lena Adler

Chief Operating Officer


Kim Nissen

Head of Product


Kim Nissen

Head of Product


Kim Nissen

Head of Product


Kristian Petersen

Chief Strategy Officer


Kristian Petersen

Chief Strategy Officer


Kristian Petersen

Chief Strategy Officer


Lasse Solberg

CEO Norway


Lasse Solberg

CEO Norway


Lasse Solberg

CEO Norway


Anders Ertmann

CEO


Kristian Petersen

Chief Strategy Officer


Lena Adler

Chief Operating Officer


Lasse Solberg

CEO Norway


Kim Nissen

Head of Product


Meet your Danish team 🇩🇰

Your everyday contacts at EFKT, supporting you with local insight, hands-on experience, and ongoing collaboration.

Rolf Lykke

Area Manager, Client Care & Booking


Rolf Lykke

Area Manager, Client Care & Booking


Rolf Lykke

Area Manager, Client Care & Booking


Lea Egelund

Team Manager, Copywriting


Lea Egelund

Team Manager, Copywriting


Lea Egelund

Team Manager, Copywriting


Peter B. Nielsen

Sales Manager (West)


Peter B. Nielsen

Sales Manager (West)


Peter B. Nielsen

Sales Manager (West)


Anders R. Petersen

Key Account Manager (West)


Anders R. Petersen

Key Account Manager (West)


Anders R. Petersen

Key Account Manager (West)


Mike Skog

Sales Manager (East)


Mike Skog

Sales Manager (East)


Mike Skog

Sales Manager (East)


Lars P. Deleurand

Key Account Manager (East)


Lars P. Deleurand

Key Account Manager (East)


Lars P. Deleurand

Key Account Manager (East)


Rolf Lykke

Area Manager, Client Care & Booking


Anders R. Petersen

Key Account Manager (West)


Lea Egelund

Team Manager, Copywriting


Mike Skog

Sales Manager (East)


Peter B. Nielsen

Sales Manager (West)


Lars P. Deleurand

Key Account Manager (East)


Meet your Norwegian team 🇳🇴

Focused on daily execution in Norway, our team brings clear communication, strong local expertise, and reliable operational support.

Johanna Svensson

Team Manager, Client Care & Booking


Johanna Svensson

Team Manager, Client Care & Booking


Johanna Svensson

Team Manager, Client Care & Booking


Bjørn S. Kirkholt

KAM (Middle Norway & Innlandet)


Bjørn S. Kirkholt

KAM (Middle Norway & Innlandet)


Bjørn S. Kirkholt

KAM (Middle Norway & Innlandet)


Stine Kahlbom

Key Account Manager (East)


Stine Kahlbom

Key Account Manager (East)


Stine Kahlbom

Key Account Manager (East)


Knut B. Jenssen

Key Account Manager (North)


Knut B. Jenssen

Key Account Manager (North)


Knut B. Jenssen

Key Account Manager (North)


Christian Tangsted

Sales Manager


Christian Tangsted

Sales Manager


Christian Tangsted

Sales Manager


Øyvind Opshaug

Key Account Manager (North)


Øyvind Opshaug

Key Account Manager (North)


Øyvind Opshaug

Key Account Manager (North)


Kine Døsen-Moen

Key Account Manager(South West)


Kine Døsen-Moen

Key Account Manager(South West)


Kine Døsen-Moen

Key Account Manager(South West)


Johanna Svensson

Team Manager, Client Care & Booking


Knut B. Jenssen

Key Account Manager (North)


Kine Døsen-Moen

Key Account Manager(South West)


Bjørn S. Kirkholt

KAM (Middle Norway & Innlandet)


Christian Tangsted

Sales Manager


Stine Kahlbom

Key Account Manager (East)


Øyvind Opshaug

Key Account Manager (North)


Become the EFKT

At EFKT, we prioritize our team’s well-being with dedicated HR support and a strong whistleblower policy for transparency. We strive to create a united workplace where everyone feels valued. Join us to learn more!

Learn More

Become the EFKT

At EFKT, we prioritize our team’s well-being with dedicated HR support and a strong whistleblower policy for transparency. We strive to create a united workplace where everyone feels valued. Join us to learn more!

Learn More

Become the EFKT

At EFKT, we prioritize our team’s well-being with dedicated HR support and a strong whistleblower policy for transparency. We strive to create a united workplace where everyone feels valued. Join us to learn more!

Learn More

We help real estate agents succeed with tailored solutions—whether for small local offices or large chains. From powerful content to effective activation, we ensure you stand out and drive results.

Get our news

Regardless of the geographical location and size of your store, we can help you

(C) 2024 EFKT. All right reserved

We help real estate agents succeed with tailored solutions—whether for small local offices or large chains. From powerful content to effective activation, we ensure you stand out and drive results.

Get our news

Regardless of the geographical location and size of your store, we can help you

(C) 2024 EFKT. All right reserved

We help real estate agents succeed with tailored solutions—whether for small local offices or large chains. From powerful content to effective activation, we ensure you stand out and drive results.

Get our news

Regardless of the geographical location and size of your store, we can help you

(C) 2024 EFKT. All right reserved

We help real estate agents succeed with tailored solutions—whether for small local offices or large chains. From powerful content to effective activation, we ensure you stand out and drive results.

Get our news

Regardless of the geographical location and size of your store, we can help you

(C) 2024 EFKT. All right reserved