Innovation
Why You Should Use Video on Social Media
Jun 27, 2022
Studies show that videos perform better than images on social media because they capture our attention more effectively during the endless scroll through digital platforms. As consumers, we’ve become highly selective, quickly deciding which posts to engage with, making it even more challenging to stand out.
Development and Digitalization
Videos have become more accessible and affordable to produce, as well as faster and more flexible to create. Additionally, videos can now be precisely targeted to specific audiences based on geography and demographics, making them one of the most cost-effective marketing tools available.
How to Use Videos on Social Media
As the saying goes, "a picture is worth a thousand words," and since videos are moving pictures, they naturally tell a more compelling story. Videos capture attention more easily, making them an essential tool for standing out and performing well on social media.
Videos can serve various purposes across different platforms, including online marketing campaigns that let you promote your brand effectively and affordably. With audiences spending less time watching traditional TV and more time online, it’s crucial to establish a presence on platforms like Facebook, Instagram, LinkedIn, Snapchat, and YouTube, where your target audience is most active.
Why Are Videos So Effective?
A simple image or text post often struggles to grab attention, as consumers have become adept at quickly filtering content that doesn’t interest them. In contrast, video content significantly outperforms other formats because its dynamic nature piques curiosity.
Videos engage viewers enough to pause and explore the content for a few seconds, during which they already start recognizing the brand behind it. This makes video an invaluable tool for creating brand awareness and capturing consumer interest.
What Can Videos on Digital Platforms Be Used For?
Increase brand awareness
Evoke emotions in consumers
Build a personal connection with the audience
Enhance retention (people remember 80% of what they see vs. 20% of what they read)
Tailor your message to clarify your goals
Videos are an effective way to tell stories or convey messages that images alone cannot achieve. People also tend to remember videos better, making them a great tool for showcasing your brand’s identity and values, ensuring you leave a lasting impression.
How to Achieve the Best Results with Video
To maximize the impact of your videos, here are some best practices to follow when posting on social media:
Keep your content simple – Focus on a clear and concise message.
Always use subtitles – Many users watch videos without sound.
Stick to short videos – Videos under one minute long tend to perform best, especially on platforms like Facebook, where up to 85% of users watch content without sound.
Without subtitles, it becomes nearly impossible for viewers to grasp the purpose and content of the video, making it less likely to resonate.
Why Should You Use Video on Social Media?
In summary, videos are a crucial tool for social media, allowing you to create strong brand awareness with minimal resources and costs. While it’s also important to use images and maintain a consistent presence across platforms, research clearly shows that videos are far more effective at grabbing attention and driving engagement.
By leveraging video content strategically, you can enhance your brand’s visibility, captivate your audience, and leave a lasting impression in an increasingly competitive digital landscape.
